Because you only get one shot
There are many moments that occur throughout the day to create your wedding story. Some moments are created and others just happen. Reality, emotion, relationships, and fantasy are all parts to make up that story. Photographing each part allows you remember the tale in its entirety.
The Bride getting ready, the ring bearer being coaxed up the aisle, the bride's mother in the background emotionally watching the father- daughter dance, are the parts that portray the emotion and reality of your story. When these are photographed it's called photojournalism.
But capturing moments like those only tell one part of the story. Relationships are another part. Seeing the Bride lovingly posed with her grandmother secures the part of the tale about relationships; capturing a photo that will have meaning for generations.
Creating a Fantasy on that day is another part of the tale. A posed picture of the bride and groom in an idyllic setting creates that desired quality that we all seek.
Anybody with a camera can take a formal photograph or a photojournalistic photo. We produce and photograph the genuine expressions of the relationships while making everyone look their best. We strive to create believable fantasy images and capture those decisive moments to create the complete wedding story. Don't you want the complete story? Then you need PICTURE THIS PHOTOGRAPHY.